“If we are to gain the trust of our customers and offer them home baked bread, we should start with quality ingredients and deliver these products on time and with courtesy.”
 It was with that vision that he installed an oven in the basement of his house in Fall River, MA. 
The response was overwhelming and productivity soon soared to 4500 loaves per week. By 1915 he was able to construct a new plant at the corner of Lindsey and Monte streets. He employed 9 people, including four bakers and four people to make deliveries with horse and buggy.

Following Auguste’s death in 1936 his two sons, Roland and Leo LeComte, took over the company’s leadership and it was under their direction that the company continued it’s natural growth.

In 1969 a new ultra-modern plant was built on Bay Street in Fall River. In the 13 year period from 1969 to 1982 Gold Medal positioned itself to becoming a regional provider of quality baked products.
 It was then under the strong leadership of Jean and Roland LeComte, third generation owners. The company continued it’s expansion and in 1990 purchased the 141,000 square feet GTE/Sylvania building across the street to house it’s new packaging/distribution area.  It also added a maintenance garage and 21 new shipping doors. The two buildings were connected with a 500 foot walkway that also acted as a cooling tunnel and housed the transport conveyor lines for breads, rolls and English muffins.

Over the years the Company continued to expand and modernize the facility and equipment.   In 2000, the Company acquired a 45,000 square foot distribution facility in West Haven, CT.

Early in 2000 the Company extended it's packaging, shipping and distribution area to house new packaging equipment, and to further enhance it's staging and distribution center for a total of 330,000 square feet on one floor. In 2004, the Company installed two brand new 1500 and 2000 KW power generators to prevent downtime during power outages.

Early in 2009, Gold Medal acquired an abutting 6.5 acres of land with an accompanying 40,000 square foot warehousing facility with additional office space.  This will allow us to move forward on a future greenfield project to accommodate our capacity needs.

After the untimely death of Jean LeComte in 2004 his brother Roland LeComte was named President and Chief Executive Officer; leading Gold Medal Bakery in it's commitment to continual pursuit of innovation and investment in technology to become one of the most  successful owner-operated bakeries in the United States.