Rolls are big business. On any given roll season they can contribute to as much as 50% of the supermarket's bakery department total sales. Gold Medal Bakery trains its customers on the proper procedures in ordering and maintaining fresh roll stocks throughout the warmer months of spring and summer, by offering a generous adjustment schedule and maintaining the customers' inventory. This is possible through our state-of-the-art computerized ordering program. That, in conjunction with a quick response to changing weather patterns earlier in the season (by enforcing a roll contingency plan), ensures maximizing profits for the supermarket bakery department.