In recent years, bake shops have been steadily growing as a destination category within supermarkets. Here at Gold Medal Bakery we have helped our customers by combining synergies (thereby reducing costs to the bake shop), by producing bake shop brand items, and delivering these products on the same truck that delivers the stores' commercial bakery products. The bake shops remain efficient and profitable by concentrating efforts on more specialty items, saving the stores labor, energy and real estate.