Private Label

Private Labeling

With Gold Medal Bakery as your private label brand manager, you can take your business to a new level. We have invested years of research into private label programming. Our research, experience and use of the latest technology in sales and marketing can help ensure your aisle profitability and overall success.

Wholesale bakery private labeling allows your company to save time and money. Private label organic food is also becoming increasingly popular. When you need in-store bakery bread and deli bread from an experienced private label manufacturer, turn to Gold Medal Bakery.

How Private Labeling Works

Private label manufacturing companies create a product using their own formulation, then package the product under the customer’s label. At Gold Medal Bakery, we use our own recipes to create private label bakery products with your label and branding on the packaging.

We can develop a formula exclusively for your company or optimize your current recipe to better fit your needs. We will obtain the ingredients and retain ownership of the recipes and sources. The final product will have your branded packaging. When it comes to private label bakery manufacturers and in-store bakery commercial distributors, Gold Medal Bakery is your top choice.


Why Private Labeling?

Whatever kinds of bread products you offer, there are several benefits of choosing a private label.

Build Your Brand 

Private labeling allows you to build and grow your brand by selling bread products as your own. Whether you’re interested in offering sliced bread or English muffins, these products will be sold under your name. In turn, you’ll be able to compete with the other national branded bread products sold on your store shelves.

Control the Design and Style

With private labeling, you’ll be able to create a unique identity for your brand. Even though your bread products are manufactured by a private label bakery, you’ll have complete control over the design and style. You have the opportunity to build a brand that stands out from other vendors in the store. 

Product Ownership

While private label bread and bakery products aren’t directly manufactured and packaged by your own business, you’ll still retain ownership. You’ll be producing one-of-a-kind baked offerings for your store without having to start completely from scratch.

Reduced Costs

Partnering with a private label bakery helps reduce some of your business’s costs. Instead of investing in costly product development, bread manufacturing equipment and additional staffing to handle the production, your business will cut down on many expenses while still maintaining product quality. 

Greater Profit Margin

Most private label products are also designed to provide a greater profit margin, especially compared to national brands. Since there are no additional costs for branding or working with an intermediate, your business will be able to maximize profits.

Save Time

Managing the entire manufacturing, packaging and marketing side of your business can be a time-consuming process. Working with a private label bakery will eliminate the time you’d spend developing new bread products and branding each one. When you have a team of experts to handle the process from start to finish, you’ll have more time to dedicate to other aspects of your business.


From the look of the packaging to the price point, private-label bread products offer your business a great deal of flexibility. As the industry or your business’s needs change, you’ll be able to easily make adjustments to your products. Change up the look or set competitive prices — the choice is all yours.

Being able to meet your customers’ specific needs and preferences is an advantage that will greatly benefit your business.

Wood Pattern

Why Partner With Gold Medal Bakery?

As a family-owned business for over 100 years, Gold Medal Bakery is an experienced bread co-packer and private label manufacturer. Our team has the expertise to provide the best private labeling and co-packing services in the industry. We have all necessary certifications and meet all safety requirements. In addition, we offer a dedicated quality control department, so you can trust the integrity of our production and distribution.

Support & Training

In addition to private label and co-packing services, we offer support to help you succeed. Sales managers, planogram experts and category management specialists can work with you to maximize profitability.

Our sales department can provide personnel training at the store location of your choosing. We also offer training and plant tours at our headquarters for large groups. Our sales reps and managers visit stores weekly to help order merchandise, organize the department and plan promotions. We can help arrange product demonstrations and assist with product choice.

Latest Technology

Gold Medal Bakery uses the newest technologies to help you stay ahead of the curve. Our Order Management Tool (OMT) is a computerized ordering program that incorporates information about sales trends, schedules and promotions to streamline and optimize the ordering process.

Contact Us Today

From enhancing your recipe and distribution to helping with sales and promotion, Gold Medal Bakery offers many unique services, making us one of the top private label and co-packing bakeries in the country. If you have questions about our private label and co-packing services or would like more information, call us at (508) 674-5766 or reach out online, and one of our representatives will get in touch as soon as possible.

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